The 63rd China Franchise Expo, organized by the China Chain Store & Franchise Association, opened at the Shanghai New International Expo Center from August 2 to 4, 2024. The exhibition is focused on franchising and attracted hundreds of chain brands in catering, retail, life services and franchise industry service providers to participate. The chain brands involved dozens of sub-industries such as Chinese and western meals, fast food, tea drinks, coffee drinks, fresh yogurt, snacks and roasted nuts, car services, KTV, recreation and entertainment, educating and training, health care, etc. The exhibition was crowded for three days, attracting more than 17,000 professional visitors.
China Franchise Expo is divided into two phases, Beijing and Shanghai. Beijing Expo is famous for its large scale and comprehensiveness, and is the largest franchise exhibition in China and even in the world. Shanghai Expo is positioned as “international” and is an important platform for overseas brands to enter the mainland Chinese market.
This year’s China Franchise Exhibition Shanghai Station has reached a record high level of internationalization. Besides the independent international brands participating in the expo, it also attracted Philippine Franchise Association, Indonesia Franchise Association, Vietnam Franchise Association, Russian TopFranchise, Singapore Asiawide and Korea Agro-Fisheries & Food Trade Corporation have organized groups to participate in the expo, which not only brings more foreign excellent chain brands into Chinese market, but also attracts Chinese chain brands and franchise investors to go overseas and activate the local market.
An Overseas Franchise Brand Seminar was held during the expo. Lawyer Zhang Jing from Beijing Anbo Law Firm shared with overseas organizations and brands on “How Overseas Brands Enter the Chinese Market through Franchising” to help overseas brands understanding China franchising policies and regulation, business market environment, and making it easier to enter the Chinese market.
As a member of WFC and APFC, China Franchise Expo will host the 2026 WFC and APFC Annual Conference in May, which will be held concurrently with the 2026 China Franchise Expo Beijing Station. In addition, China Franchise Expo will also hold its first overseas expo at the Jakarta International Expo Center in Indonesia on November 27 – 30 this year, with Indonesia as the core, to bring more Chinese chain brands into overseas markets.
