Miniso has been known worldwide since 2014 and continues to innovate by offering quality products and collaborating with world-renowned IP licenses such as Disney, Sanrio, Harry Potter, Barbie, and One Piece.

Starting in 2024, Miniso introduced a new customer experience through its MINISO LAND store concept, supported by a Customer Loyalty Program to strengthen brand awareness and loyalty across Indonesia. From 2023 to 2025, Prilly Latuconsina has served as Miniso’s Perfume Brand Ambassador, engaging in various events and campaigns to promote Miniso Indonesia’s perfume products.

In 2025, Miniso Indonesia was honored at the Retail Asia Awards for elevating the retail experience and revolutionizing the industry through immersive store concepts.

Miniso’s 13 main product categories—Blind Box, Fragrance, Plush Toys, Foods, Bags, Digital, Life Department, Toys, Stationery, Textiles, Makeup Tools, Household & Personal Care, and Cosmetics & Skin Care—are distributed across around 400 stores throughout Indonesia.

By establishing stores in strategic locations, Miniso reaches a diverse audience across all ages and genders, offering a pleasant and accessible shopping experience for everyone.

In 2025, Miniso Indonesia successfully received the Retail Asia Award for “Brand Store of the Year” and “Retail Initiative of the Year.” Continuing this successful journey, Miniso Indonesia also earned the Superbrands 2025 Lifestyle Retail Store recognition.

Furthermore, Miniso Indonesia remains committed to providing high-quality products aligned with customer preferences and global trends, with the vision of becoming the No. 1 IP collaboration brand in Indonesia.